Category Archives: Rant

Build a Strong UX Foundation

Quick: Explain why the long E sound in the word treat is spelled “ea”, but for the same sound in the word wheel it’s “ee”. Now explain how one-third is the same as two-sixths. Now explain why a ten-cent coin in the U.S. is smaller than a five-cent coin. But wait, you have to do all this without referencing the evolution of the English language, numerators, denominators or the price of silver in the late 19th century.

Welcome to helping my six-year-old daughter with her homework. Or, (in the universe’s constant reminder to me that everything is really one thing) helping a recently graduated designer tackle her first information architecture work. In both cases, the challenge is to build a foundation strong enough to support all the learning that comes after it.
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Design Solves Problems

Design is what it does and what it does is solve problems.

Words and the way we use them cheapen our understanding of design. We screw it up in both directions; sometimes we add modifiers to break the granite of design down into so many pebbles, while other times it floats away from us after we over-inflate it as Design with a capital D.
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