Going Native
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Up until the redesign, Marriott had published its mobile products on the constrained and idiosyncratic Kony platform. Marriott's future business success depended on launching truly native iOS and Android apps.
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case studies
Building a Mobile Practice
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The mobile team didn’t expect much from design and it showed in the Marriott phone apps. Business owners requested functionality; developers and their project managers estimated level of effort and requested assets; designers delivered assets.
Read MoreGetting the Little Things Right
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Marriott had a screen fetish. After several years of mobile product development, the organization had trouble thinking past each individual phone screen and conversations tended to get stuck on assets and business rules.
Read MoreImagineering Success
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Incremental improvements were not going to get the design of Marriott’s mobile apps where it needed to be. As the complexity of Marriott's problems increased, its ability to solve those problems with a mobile app diminished.
Read MoreNavigating Dinosaurs at AMNH
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One of the largest and most celebrated museums in the world, the AMNH houses 45 permanent exhibition halls and averages five million visits annually. Unfortunately, it can also be a really hard place to find a bathroom.
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