Going Native
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Up until the redesign, Marriott had published its mobile products on the constrained and idiosyncratic Kony platform. Marriott's future business success depended on launching truly native iOS and Android apps.
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case studies
Researching Veterans' Needs
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VA's Human Factors Office chose not to invest in primary user research to inform the redesign of a well-trafficked benefits portal, but instead had a really bad idea. I took advantage of the opportunity to talk directly with veterans.
Read MoreGetting the Little Things Right
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Marriott had a screen fetish. After several years of mobile product development, the organization had trouble thinking past each individual phone screen and conversations tended to get stuck on assets and business rules.
Read MoreImagineering Success
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Incremental improvements were not going to get the design of Marriott’s mobile apps where it needed to be. As the complexity of Marriott's problems increased, its ability to solve those problems with a mobile app diminished.
Read MoreHerding Public Media Cats
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The only thing local PBS stations could agree on was their dissatisfaction with national headquarters. I took prototypes on the road visiting small, medium and large stations to gather reactions. I opened the design process up to dozens in the PBS community.
Read MoreLeveraging Idiosyncratic Expertise
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I led the team tasked with replacing an outdated, overworked, non-enterprise application that the Department of Homeland Security uses for determining immigration status.
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